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Shumaker Chamber University: Crafting a Lead-Driving Marketing Campaign – Proven Strategies for Attracting and Converting Leads Presented by Jen Houser

January 20, 2027 9:30 AM - 11:00 AM (EST)

Description

Crafting a Lead Driving Marketing Campaign - Proven Strategies for Attracting and Converting Leads Presented by Jen Houser

Crafting a lead driving marketing campaign is both an art and a science. This session will include client case studies and apply the framework for selecting meaningful tactics, crafting messages that resonate, and understanding the results. You’ll learn the fundamentals of building a powerful marketing strategy and discover how to align diverse tactics with your overarching goals. Jen will touch on audience identification and analysis, crafting compelling messages and understanding the importance of measurable results. You’ll leave empowered not only to choose the right tactics but also to architect a sustainable marketing plan, ensuring triumph in the ever-evolving realm of strategic communication.

You’ll learn how to:

•    Put communication strategy fundamentals to work

•    How to select appropriate tactics and craft compelling messaging for your audience

•    Understand metrics and be “humble” to the analytics

About our Speaker: Jen Houser

Jen Houser is the Founder and President of Creative Springs, a Florida-based marketing agency. Jen leads her team in delivering innovative marketing solutions that drive success for their clients. Her career journey has spanned from merchandising at Target Corporation in Minneapolis, Minnesota, to helping build an event-marketing staffing agency in New York City. Her experiences have shaped her ability to blend creativity with strategy in a way that delivers real results. Whether she is creative directing a video shoot or analyzing and proposing a new digital strategy for her clients, her joyful and innovative approach to collaboration helps the Creative Springs team ignite creativity and empower brands.

Questions? Contact Celeste Lloyd-Jones at cljones@sarasotachamber.com

We look forward to seeing you there! 

Pricing

Member Registration - Complimentary

Future Member Registration - $20 per person

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Contact Information

Sarasota Chamber of Commerce
Name: Celeste Lloyd-Jones
Phone: (941) 556-4035
Email: cljones@sarasotachamber.com
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