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Shumaker Chamber University: Birds and Sales Personalities by Eric Konovalov

November 19, 2025 9:30 AM - 11:00 AM (EST)

Description

🦅🐦🕊️🦉 Selling with BIRDS: How to Sell to Different Buyer Personalities

Presented by Eric Konovalov, Founder of The Goal Guide

Ever wonder why some sales conversations flow effortlessly while others fall flat, even when you’re offering the same product or service?

In this fun, interactive, and eye-opening session, you’ll discover how to adapt your sales approach to match the behavioral style of your buyer using the powerful “Birds” model based on DISC.

Sales coach, author, and podcast host Eric Konovalov will teach you how to quickly recognize whether your prospect is an Eagle, Parrot, Dove, or Owl and how to position your message, tone, and strategy to close more deals with less friction.

You’ll learn how to:
✅ Identify the four primary buying styles in minutes
✅ Adjust your presentation and follow-up approach for each style
✅ Build instant trust and connection — no matter who’s across the table
✅ Avoid the common mistakes that turn each personality type off
✅ Win more sales by selling the way they like to buy

Whether you sell products, services, or ideas, this workshop will transform the way you communicate, influence, and close.

About the Speaker:
Eric Konovalov is a U.S. Marine Corps veteran, author of B2B Sales Secrets, host of the Relentless Goal Achievers Podcast, and founder of The Goal Guide, a sales and leadership training company. With over 20 years in sales and sales leadership, Eric helps professionals simplify selling, master communication, and grow their businesses by understanding people.

Questions? Contact Celeste Lloyd-Jones at cljones@sarasotachamber.com

We look forward to seeing you there! 

Pricing

Member Registration - Complimentary

Future Member Registration - $20 per person

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Contact Information

Sarasota Chamber of Commerce
Name: Celeste Lloyd-Jones
Phone: (941) 556-4035
Email: cljones@sarasotachamber.com
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