Description

Shumaker Chamber University

Building an Online Presence That Actually Works: Simple, Practical Ways to Show Up Clearly Online Presented by Laura Rackley

For many entrepreneurs, small business owners, and professionals, building an online presence can feel overwhelming. Between websites, branding, messaging, social media, and new AI tools, it can be difficult to know where to start or what truly matters.

This Shumaker Chamber University session will help attendees better understand the core pieces of an effective online presence and how to approach them in a way that feels clear, manageable, and aligned with their goals.

Drawing from her work at VibeOtter, Laura Rackley will share practical lessons on what makes a website and digital presence useful, trustworthy, and easy for customers to understand. Attendees will learn how to clarify their message, identify what their website really needs, avoid common mistakes that create confusion, and think more strategically about the role technology can play in helping them grow.

The session will also touch on how modern tools, including AI-supported website building, can reduce friction without replacing the human voice and judgment that make a brand memorable.

This session is designed for small business owners, entrepreneurs, service providers, creators, and professionals who want to strengthen their online presence but may feel unsure where to begin.

Attendees will leave with a clearer understanding of how to present their work online in a way that is simple, professional, and effective.

About the Speaker: 

Laura Rackley is the Co-Founder of VibeOtter, a company created to make building a professional online presence simpler and more approachable for small businesses, entrepreneurs, and growing brands.

Through her work, Laura helps people move past the overwhelm of websites, technology, and digital visibility so they can focus on clearly communicating who they are, what they offer, and why it matters.

Laura brings a practical, human-centered perspective to conversations about entrepreneurship, branding, websites, and using modern tools without losing authenticity. She is especially passionate about helping business owners understand that their online presence does not have to be complicated, expensive, or intimidating to be effective.

Her sessions are warm, accessible, and action-oriented, offering attendees clear examples, practical takeaways, and encouragement they can apply immediately.

We look forward to seeing you there!