Description

This session provides a practical introduction to the essential components of a business plan for startups and growing businesses. Participants will explore the key sections of a business plan—including the company description, market analysis, organizational structure, product or service offerings, marketing and sales strategies, and financial projections. This session guides you through the process of crafting a compelling Products & Services section within a business plan. Participants will learn how to clearly define and articulate their offerings, highlight unique value propositions, and address the needs and expectations of their target market. The session emphasizes practical strategies for describing features, benefits, and competitive advantages.