Celebrating the 72 years of the original cocktail, Piña Colada Fest brings its inaugural festival to the Palmetto Marriott Resort & Spa on Saturday, July 25, 2026.

Held in the heart of the Sarasota and Manatee community, the festival invites attendees to enjoy live music, tropical food, and a guided rum tasting featuring the islands' signature cocktail. The day features performances by Combo Fusión and DJ Platinum, along with the rhythms of a live steel drum band, creating an authentic island atmosphere for guests of all ages.

The festival is presented by Coco López, the original cream of coconut and the brand behind the world's most beloved piña colada, with iHeart Radio serving as official media partner.

Tickets are available for purchase on the festival website. Be part of the first year. Sponsorship and vendor opportunities are now available for businesses looking to connect with the Caribbean and Latin community across the Gulf Coast.

For more information, tickets, and sponsorship inquiries, visit the festival website or contact the team directly.