Bradenton, FL — The Suncoast Food & Wine Fest, one of the region’s most anticipated philanthropic events, is entering a new chapter with a refreshed brand identity and strategic direction designed to elevate its presence, clarify its mission, and deepen its connection to the community it serves.

Led by Ivonne Ribeiro, Brand Strategist and founder of iBrandStrategist, the rebrand marks the first comprehensive brand transformation for the festival in over two decades.

At the heart of the new direction is a clear and compelling message: "A Taste with Purpose." This positioning reflects the festival’s unique role not only as a premier culinary experience, but as a meaningful vehicle for charitable impact throughout the Suncoast region.

"The opportunity here was not just to refresh how the event looks, but to redefine how it communicates its value," said Ribeiro. "This festival has always had purpose behind it. Our work was to bring that purpose forward in a way that resonates with today’s audience and supports long-term growth."

The strategic rebrand focused on aligning every aspect of the festival’s presence, from messaging and visual identity to digital experience and sponsor communications, into a cohesive and scalable brand system. The updated approach is designed to support stronger engagement with attendees, increased sponsor value, and broader regional visibility.

Key elements of the transformation include:

• A refined brand narrative centered on impact, community, and experience
• Updated visual identity to reflect a more elevated and cohesive presentation
• A newly structured website built to guide user experience and increase engagement
• Strategic messaging frameworks to support marketing, sponsorships, and media outreach

Organized by the Rotary Club of Lakewood Ranch, the Suncoast Food & Wine Fest continues its mission of supporting local charities through a vibrant gathering of culinary talent, wine and spirits, and community connection.

"This rebrand positions the festival for its next phase of growth," Ribeiro added. "It brings clarity to what makes this event special and creates a strong foundation for everything that comes next."

The updated brand will be reflected across all festival touchpoints leading into the upcoming event season.

For more information about the Suncoast Food & Wine Fest, visit https://suncoastfoodandwinefest.com/

About the Suncoast Food & Wine Fest

The Suncoast Food & Wine Fest is a premier annual event bringing together top chefs, wines, and the local community for a day of culinary excellence and philanthropy. Proceeds from the event support a range of charitable initiatives across the Suncoast region.

About Ivonne Ribeiro

Ivonne Ribeiro is a Brand Strategist and Fractional CMO based in Bradenton, Florida. Through her firm, iBrandStrategist, she helps founders and organizations build strategic, high-performing brands by aligning positioning, messaging, and marketing systems. Her approach focuses on creating brands that not only look strong but drive real business results.